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UGC, or User Generated Content, is content generated by users. This acronym refers to any type of content created and shared by end users rather than by the brands themselves. It includes product reviews, photo and video posts on social media, testimonials, etc.
UGC is considered by users and consumers to be authentic, engaging and credible because it reflects real consumer uses and experiences with a brand or product. By using this content, you can strengthen your customer community as well as consumer trust.
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